Digital Imagery in Sports Photography
by Frank Hadfield 02/01/2010
Life is becoming faster and more complex, but one constant is the valued relationships and cherished memories young people develop during their youth sports participation days. And when it comes to convenience, cost and capturing the best moments of a participant’s life, there’s simply no other form of photography that tops sports pictures. Today, these photos can achieve high levels of creativity as well. Thanks to digital imaging, players have personalized, visually appealing and just plain fun images of themselves – suitable for friends, relatives or home mantles – to celebrate another year of sports and another year of growth.
As a professional youth sports photographer, I have many times thought I’d seen it all, done it all and knew all there was to know about the industry I’ve worked in for more than thirty five years.. But, every time I think that way, some revolutionary new product innovation or dynamic marketing idea gets introduced. And, it happens so quickly, it’s hard for an old codger like me to keep up! It seems like it was just yesterday I was loading my camera with, what was it called, film?
Yes, the advancements in Digital Imagery create a wealth of opportunities allowing me to better serve the photographic needs and wants of my most valued customers, the youth sports participants. Now I photograph these youth sports stars with what appears to be a hand held computer with a lens. I can then download onto my computer what my camera has captured to manipulate the images for greater customer satisfaction. These technological advances allow me to operate more effectively and efficiently.
What these advances do not do, however, is assure that I will operate ethically, morally and legally.

